The Lancaster Avenue area has a rich history, From one of the nation's first highways to a once-thriving commercial corridor, it connects 2 major universities and 5 West Philadelphia neighborhoods with the Main Line suburbs.
When I stumbled on the the 3rd Annual Lancaster Avenue Jazz Festival, I connected with People's Emergency Center to work on expanding the reach of the next year's festival. Over the course of the next few years, I worked on several projects for PEC that attempted to help meet these goals: revitalizing commerce on the corridor, creating community events, and drawing attention to local arts.
WHAT I DID:
- Graphic design
- Logo & identity design
- Coordinating volunteers
WHAT I MADE:
- Posters and postcards
- Banners and event signage
THE JAZZ FESTIVAL
The Lancaster Avenue Jazz and Arts Festival is the neighborhood's biggest event TK ugh, but also wanted to appeal to a wider audience throughout the city. I wanted to give it an inclusive voice that represented the rich visual history of jazz, but while still feeling warm and without going too modern.
PROPOSING A BRAND FOR LOWER LANCASTER AVENUE
As part of a proposal for a capacity building grant, I was asked to propose a unifying logo for the area, along with a complimentary logo for a series of Second Friday arts events.
LOOK! ON LANCASTER AVENUE
A curated community arts show taking place in vacant storefronts in the area. Planning was done by a series of volunteer commitees, so there had to be a lot.
Second Fridays are thriving and the logo is still in use, while much of the rest has been a mixed bag. Development and institutional investment in the area is increasing, but that brings new challenges along with its benefits. One thing's for sure: Lower Lancaster Avenue is gaining more prominence as an event destination. In 2014, the neighborhood was one of four to host Night Market, a massive and anticipated food truck gathering. It was amazing to see the street so full.