THE CLIENT

The Lancaster Avenue area has a rich history, From one of the nation's first highways to a once-thriving commercial corridor, it connects 2 major universities and 5 West Philadelphia neighborhoods with the Main Line suburbs. 

When I stumbled on the the 3rd Annual Lancaster Avenue Jazz Festival, I connected with People's Emergency Center to work on expanding the reach of the next year's festival. Over the course of the next few years, I worked on several projects for PEC that attempted to help meet these goals: revitalizing commerce on the corridor, creating community events, and drawing attention to local arts.

WHAT I DID:

  • Graphic design 
  • Logo & identity design 
  • Illustration 
  • Coordinating volunteers

WHAT I MADE:

  • Posters and postcards
  • Logos
  • Banners and event signage
 

THE JAZZ FESTIVAL

 

The Lancaster Avenue Jazz and Arts Festival is the an important event for the neighborhoods surrounding the Avenue, but the organizers also wanted to appeal to a wider audience throughout the city. I wanted to give it an inclusive voice that represented the rich visual history of jazz, but while still feeling warm and without going too modern.

PROPOSING A BRAND FOR LOWER LANCASTER AVENUE

As part of a proposal for a capacity building grant, I was asked to propose a unifying logo for the area, along with a complimentary logo for a series of Second Friday arts events.

LOOK! ON LANCASTER AVENUE

A curated community arts show taking place in vacant storefronts in the area.

THE RESULTS

Second Fridays are thriving and the logo is still in use, while much of the rest has been a mixed bag. Development and institutional investment in the area is increasing, but that brings new challenges along with its benefits. One thing's for sure: Lower Lancaster Avenue is gaining more prominence as an event destination. In 2014, the neighborhood was one of four to host Night Market, a massive and anticipated food truck gathering. It was amazing to see the street so full.